Dutch artist Nemo Vos discusses his approach to VR and his vision of the role played by film festivals in making VR available. Reflecting on the premiere of his work 8 Billion Selves at International Film Festival Rotterdam in 2024, Vos addresses both the challenges and advantages of exhibiting VR at festivals. Looking to the future, Vos outlines his vision for a series of co-created VR works, each featuring a different artist and aiming for distribution in theatres to achieve economic sustainability for the medium. The artist emphasises the responsibility VR artists themselves have in creating awareness and cultivating audiences, and details how he uses co-creation and collaboration with other art forms to elevate VR from a niche technology to a mainstream artistic form.