The ANR CROBORA project investigates the influence of stock shots in fostering a shared European cultural imaginary through television and online media, focusing particularly on the selective deployment of visual elements. This data paper centers on an extensive dataset of French television content preserved by the Institut national de l’audiovisuel (INA), covering the period 2001-2021. Enhanced by meticulous manual annotation, the dataset provides a rich basis for examining the semantic nuances of these visual elements. The project aims to uncover patterns in the usage of these images, tracking their evolution and distribution across time and institutional boundaries. Additionally, the CROBORA project plans to offer this dataset on an innovative visual platform equipped with advanced functionalities to support exploratory data analysis, enabling researchers to integrate various keywords and delve into the data more effectively.