In this article I propose further inclusion of auteurs’ Instagram profiles within contemporary auteurism. Examining selected auteur profiles, I trace aesthetic and commercial tendencies. I compare the forms of film and Instagram, connecting this to Lev Manovich’s research and Timothy Corrigan’s ‘commerce of auteurism’. Instagram’s individualism extends Alexandre Astruc’s caméra-stylo theory. My case study is Claire Denis’ profile. I argue that her posts share aspects with her filmic ‘corpus’, like fragmentation and transience. Her profile has thus far expressed an anti-promotional stance, a distinctive design aesthetic, and the highly autobiographical part of her ‘work’ is indicative of Instagram’s authorial potential for filmmakers.