Intertextuality, cybersubculture, and the creation of an alternative public space: ‘Danmu’ and film viewing on the Bilibili.com website, a case study
by Zhu Yeqi Introduction As a prominent feature of the burgeoning video-share websites such as Bilibili.com in China, an online video commentary format called ‘Danmu’ – which literally means ‘bullet screen’ but can also be interpreted as a ‘barrage’ – has become highly popular. Through having viewers’ text commentary scroll across the screen and being […]